BRIEF

Imagine new ideas of digital activation for the launch of the Erotica collection campaign by Diesel in China : introduce people with the products, get people on the brand’s Wechat account, increase traffic in store.

MISSION

Concept, Art-direction, Post-production.
Project conducted in team with Linh Vu at Fred&Farid Shanghai.

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IDEA

To introduce the new Diesel Erotica Collection in China, we created an interactive peep-show experience inside the stores’s fitting rooms.

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THE MECHANISM WAS SIMPLE

When entering in the Erotica Room, people were welcomed by a QR code. As soon as they had scanned it, their phone became a remote control for all the experience.

Then, few products of the new Erotica collection were suggested to the user. By switching it onto the screen, a personal sexy started with the chosen product.

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