Imagine new ideas of digital activation for the launch of the Erotica collection campaign by Diesel in China : introduce people with the products, get people on the brand’s Wechat account, increase traffic in store.
To introduce the new Diesel Erotica Collection in China, we created an interactive peep-show experience inside the stores’s fitting rooms.
THE MECHANISM WAS SIMPLE
When entering in the Erotica Room, people were welcomed by a QR code. As soon as they had scanned it, their phone became a remote control for all the experience.
Then, few products of the new Erotica collection were suggested to the user. By switching it onto the screen, a personal sexy started with the chosen product.